Coffee beans and filter coffee each have their own advantages. Coffee beans stay fresh longer and retain their aroma better than pre-ground coffee, because they are ground just before brewing. This allows you to enjoy the most intense flavor and the richest aroma in your cup of coffee. Filter coffee, on the other hand, is easier to use, because you do not need a bean grinder and can brew the coffee immediately. Ultimately, the choice between beans and filter coffee comes down to personal preferences in terms of taste, ease of use and budget.